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In reaction to the over-publicity of the self (which one could argue is in itself violent and pornographic in its own self-serving way)[7] as conditioned by the social web, users have flocked to the other extreme of pure anonymity, preferring to live under the more anarchic conditions facilitated by 4chan for the sake of maintaining a level of power and control over their own privacy and identity.

For these users 4chan is empowerment; 4chan is honest.

My opinion, however, is that certain details in the design of the user interface experience of a website are the most important factors.” -Jaron Lanier[5] Although Zuckerbergian philosophy states that all should be shared,[6] anonymous is on the rise.

Here lies yet another dynamic conflict of identity.

The online offers the ability to shape one’s identity, separate from the actual day-to-day; an important distinction.

We may argue that this is the same today, and in some respects it is, but with the rapid standardization of browsers, the decline of homepages, the progress of mobile networking, and success of a few number of social networking platforms there can be no doubt that over the last decade our network has significantly changed our interactions and therefore personal identities.

Instead, today in the electric age as foretold by Marshall Mc Luhan, we mostly get lost in one another’s information because “electrically contracted, the globe is no more than a village” in which we are “eager to have things and people declare their beings totally.”[2] But it is clear that this “declaration of being” may be less about a deep faith in the “ultimate harmony of all being,”[3] and something closer to narcissism, voyeurism, and/or the most blatant example of the commoditization of one’s own identity.

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